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Workshop details

Inaugural Event

Workshop Sessions

Student Presentations

Tea Break

Award Ceremony

10:30 AM to 11:00 AM 

11:00 AM to 12:30 PM

12:30 PM to 2:30 PM

2:30 PM to 2:45 PM

2:45 PM to 3:00 PM

Conference Schedule: 05th October 2024

Understanding and Combating Fake News and Misinformation

Fake news and misinformation have existed throughout human history, but their impact has intensified in the digital age. This workshop explores their evolution and offers strategies to identify and combat them effectively.

Understand the roots and evolution of fake news.

Join us to better navigate the digital information landscape and protect yourself from the pitfalls of misinformation.

Recognize its impact on society and individual cognition.

Acquire skills to detect and combat misinformation.

Enhance your ability to make informed decisions.

Workshop Overview:

Key Points:

Why Attend?

Conducted by:

Mr. Mohammad Irshad

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Historical Perspective

Trace the origins of fake news
from prehistoric times to the
present (hyper-historical times).

Modern Impact

Examine how digital platforms
amplify misinformation,
affecting rational decision-making
and democracy.

Detection Techniques

Learn practical methods to
recognize and avoid
false information.

Empowerment

Gain tools to become more
informed and critical consumers
of information.

Conducted by:

Dr. Abhilash Prabhat

Rhythms of Life: Discover Your Biological Rhythm

Ever wonder why you feel more awake at certain times of the day or why you might be more productive during specific hours?  It's all about your biological rhythms! These natural internal cycles regulate various processes in your body over a 24-hour period, influencing everything from your sleep-wake cycle to your hormone levels and cognitive functions. Join us for a lively and interactive workshop where we'll explore the science of circadian rhythms, which are perhaps the most well-known of these biological cycles, and how they impact your daily life.

Uncover the secrets of your internal clock and how it affects your daily life.

Be a part of an exciting study! Collect your own data every day for two weeks before the workshop, following our easy instructions. During the workshop, we will analyze your data together to:

Join us for a fun and informative journey into the rhythms of life, and find out how to make the most of your biological clock!

Gain practical skills to measure and analyze your own biological rhythms.

Participate in fun activities to discover whether you're an early bird or a night owl.

Enhance your understanding of how biological rhythms impact health and productivity.

Workshop Overview:

Key Points:

Why Attend?

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Introduction to Biological Rhythms

Discover the fascinating world of
biological rhythms, focusing on
circadian rhythms that govern your
sleep-wake cycle and more.

Measuring Your Rhythms

Be a participant in the study and learn fun and simple ways to measure your own circadian rhythms using your own data and cool tools.

Visualizing and Analyzing Rhythms

Dive into data visualization and analysis
with hands-on activities, exploring
patterns in temperature, sleep, and
other biological processes.

Chronotype Discovery

Are you an early bird or a
night owl? Participate in a live quiz and activities to uncover your chronotype.

Summary and Q&A

Recap the key takeaways with a fun summary and open the floor for an engaging Q&A session.

Key Points:

Introduction to
Emotional Marketing

Delve into the psychological
principles that explain how
emotions impact our choices.
Join fun, interactive discussions
and share your favorite ads
that tug at your heartstrings.

Case Studies and
Real-World Examples

Explore iconic marketing
campaigns like Coca-Cola's
"Share a Coke" and Nike's "Dream Crazy." Discover what made these campaigns successful and the emotional triggers they used.

Creating Emotional
Marketing Campaigns

A hands-on activity where you'll design an emotional marketing campaign for a fictional brand.
Work in groups to identify
your target audience and create
an eye-catching ad.

Discussion and
Feedback

Present your campaigns and receive feedback to help you refine your ideas. Reflect on the challenges from the activity and think about how to use these principles in your future projects.

Understanding and Harnessing Emotions in Marketing

Get ready to dive into the fascinating world of emotional marketing! Emotions are the secret sauce behind why we choose certain brands and products. In this lively and interactive workshop, we'll explore how emotions shape consumer behavior and
decision-making. Discover the magic behind successful marketing campaigns and learn how to create your own!

Unlock the secrets of emotional marketing and its impact on consumer behavior.

Join us for an exciting journey into the world of emotional marketing! Discover how to connect with consumers on a deeper level and enhance your marketing skills. Let's harness the power of emotions to create unforgettable marketing experiences!

Master the art of identifying and using key emotional triggers in your marketing.

Analyze real-world case studies to learn best practices from successful campaigns.

Engage in creative activities to apply these concepts in a fun, hands-on way.

Workshop Overview:

Why Attend?

Conducted by:

Ms. Shivangi Dhawan

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